Sell Your Book To Make It A Best Seller

A big portion about writing a best-selling book is not the writing only, it's the selling. That's why it's called "Best-Selling Book" and not "Best-Writing Book". You have to sell it really well.

Here are some of the efforts that I have taken to ensure that my books become bestsellers.

The first thing I did was arranging for a lot of book talks. Anytime I could get an opportunity to go out there to speak and sell the book I would do that.

So what I did was to approach all the major bookshops in Singapore. MPH, Times, Kinokuniya, Borders and Popular and arranged book talks every single weekend. So every single weekend I would go out there to speak and draw crowds. In fact, it is during my talks that I sold the most number of books.

Another promotion effort I did was to arrange free talks in schools. These talks were usually held during the school assemblies. So I would speak during the allocated time for the assemblies. And I conducted them over a 4 month period. That was what drove the sales of the book. That's what got people talking about my book.

The other thing which I did was to put advertisements in the papers
Some of my friends thought it was a stupid idea because it was expensive.
One small ad would cost about $3,000. They said "Adam, you are never going to make back your money!"

It did eventually, and by placing those ads, it drew the crowd into the bookshops.

Which leads me to an important thing, you have to make sure the bookshops give you good shelf space. How do you make sure you do that?

It's all about going there, building rapport with the person in charge of book placements, talking to the person and asking the person to place the books at better spaces.

I would go to the bookshop every weekend to look at where my book is and if my book is in a lousy position, I would take my book and replace it with other books which were at a good position. I know it's a dirty trick but I did that.

The other thing I did was to create artificial demand. Initially, when I first wrote my book, no one wanted to display it well. A lot of bookshops didn't want to bring it in because I was a local author and no one knew me at that time.

So what I did was I got a lot of my friends to call the bookshops up, asking about the book. They would go, "Excuse me, have you seen this book called "I Am Gifted, So Are You"?" and the bookshops would say "Oh, we don't have it yet."

And my friends would reply saying "Hey, but it's a very good book, how can you not have this book?" I also got all my friends and relatives to write in to the bookshops complaining that it was a best-selling book, they wanted to buy it but they couldn't get it. So that got the bookshops to start ordering it and it created that cycle.

You will notice that sometimes it takes a little thinking out of the box and effort to make your book a best seller. Ultimately, in order for your book to be a bestseller, you have to take the necessary measures to sell your book.

Adam Khoo is an entrepreneur, best-selling author and a self-made millionaire by the age of 26. Discover his million dollar secrets and claim your FREE bonus CD '6 Ways To Achieve Anything In Life' at Paving The Way To The Top.

Book Review - The Tipping Point

"The Tipping Point" by Malcolm Gladwell which was published by Little, brown and company is one of the best books that I have read in a decade.  The author who is a writer for The New Yorker magazine also wrote "Blink: The Power of Thinking Without Thinking".

One of the things that captivated me with this book was the excellent writing style which is combined with good research and interesting stories to support the thesis. 

Mr. Gladwell challenges the reader to think about things that make a difference when it comes to expertise.  He describes modern-day phenomena that explain what he terms "laws" that affect the way that our social world behaves.  At the same time, he links these ideas to the way that people's thinking is changed when is comes to seeing products or disseminating ideas because of specific occurrences that might be overlooked which become the "tipping point" that throws a commonplace event into a strong fad or marketing event.

Perhaps the author's words best describe this book. He states "The Tipping Point" is the biography of an idea, and the idea is very simple.  It is that the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to think of them as epidemics.  Ideas and product and messages and behaviors spread just like viruses do."

When you decide to start reading this book, I hope you will not have other plans because you will not want to put it down until you come to the very last page.

And now I would like to invite you to claim your Free Instant Access to a complimentary list of 10 Steps to Making Your Life an Adventure when you visit http://www.lindahancockspeaks.com

From Dr. Linda Hancock, Registered Psychologist and Registered Social Worker

How To Make Your Product A Best Seller With Absolute Certainty

So you want to create a product to sell on the Internet. The way many people go about creating a product is something like this: they go with a 'gut feeling' of what they think will sell, don't do any market research, pour lots of capital in creating a product, have no marketing plan and just launch it out on the Internet. Then they wonder why they never sold a single copy of their product. The truth is that they lacked a plan.

Football teams spend months in pre-season practising their strategies and honing their fitness. It's the same thing with business, you have to train and prepare for success. You need to research your market to see if there's a demand for your product.

There's a few useful online resources for researching the profitablity of a product idea. One I place I go to before creating any product is Amazon. Here you'll find out which topics currently touch on people's hot buttons at the moment. If you're creating say, a non-fiction information product, Amazon is a gold mine of ideas.

Another place to go to is the eBay Best Sellers list. Here you'll find out which are the top selling items on eBay. You can see category by category which products are selling the best. You can be sure that if a product is selling well, and if you create something complimentary to it or a similar product but with a unique twist, then you can be sure that your product will sell well.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

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